Weekly  ·  October 26, 2026

Weekly
Performance
Brief

Q4 2026 in progress Goals: $150k Sales  ·  95% Retention  ·  $60k Net New MRR
01

Quarter to Date

Net New MRR
$13.7k
Q4 2026  ·  Week 4
Total New Revenue
$21.7k
QTD
Rev. Retention
98.75%
flat vs last wk
New Revenue From Sales
$15.25k
Q4 2026  ·  Week 4
Collected Rev YTD
$6.18M
72.66% of $8.5M goal
New Revenue From Upsells
$6.45k
QTD
Revenue QoQ
-1.75%
vs prior quarter
Total Churned Revenue
$8k
QTD
02

October Revenue Report

Projected EOM Revenue $660k
Collected Revenue $560.3k
Uncollected Scheduled Rev $88.8k
Uncollected New Revenue $500
03

Business Win / Loss

MRR Change this week
+$11.25k
Wins
New Logos
1
Upsells
1
Total New Rev
$11.25k
Losses
Lost Logos
0
Lost Engagements
0
Total Lost Rev
$0
04

General Updates & Context

→
NOI Forecasting
October NOI is now projected at 15.5%, still above the 15% shareholder target. Two factors are driving October costs higher: new salaries are coming online before we realize the payroll savings from maternity leave in November, and Sydnee's salary remains on the books after her October 6 departure. Once the maternity leave offsets hit in November the pressure eases. The 15.5% projection holds as long as revenue holds. New sales closing out of the current pipeline would move it higher.
05

Pipeline Review

Proposals Out
9
Proposal Value
$59.55k
Avg. Close Rate
15%
Intro Calls (this wk) 7
2nd Calls (this wk) 8
MQLs (last wk) 21
06

Strategy

Biggest Constraints
1
Revenue Growth ↻ Updated
Week 4 added one new logo for $10.25k and one upsell for $1k, lifting MRR by $11.25k. Net New MRR is $13.7k QTD against a $60k goal, and sales revenue is $15.25k against a $150k goal. Total new revenue is $21.7k QTD. The pipeline stands at 9 proposals worth $59.55k, down from 10 and $69.8k last week after the new logo closed. Close rate holds at 15%, with 8 second calls and 7 intro calls this week. The priority is converting the existing $59.55k.
2
Consistent Client Retention ↻ Updated
Week 4 had no new losses: zero lost logos and zero lost engagements. QTD churn holds at $8k and revenue retention holds at 98.75%, above the 95% goal. Every loss from here counts directly against the quarter. The updated service contract is the structural fix: autopay, defined exit costs, and payment decoupled from service delivery mean future churn decisions are cleaner and revenue is less exposed at the point of relationship strain.
How We're Attacking It
1
Reviving Old Deals
32 cold SQLs in the CRM are actively being called to set up appointments. We are also calling the remainder of Sydnee's 160 SQLs that did not receive follow up this week, with the intent of setting up a call. One has been successfully revived into an intro call.
2
Transferring Sales Responsibilities to Vinny
Vinny now owns our close rate and total new revenue. Sydnee's last day was October 6 and the handoff of meetings and deal context to Vinny is complete. Week 4, his third week in the seat, produced 1 new logo worth $10.25k, and rolling close rate is 15%. The $59.55k pipeline is the number to watch in Week 5. Vinny will also be working closely with Cody on the marketing side until a long-term marketing solution is in place.
3
New Service Contract Live As Of 10/19
Our previous client agreement tied payment to services completed, carried four conflicting term lengths, and let a non-paying client stall collection through mediation, which left revenue exposed whenever a relationship soured. The updated service agreement makes payment independent of performance with required autopay, bills monthly in arrears after an onboarding payment, removes every pause option, and sets defined exit costs, so recurring revenue is protected from the first invoice. The contract is now finalized and in place for all new clients as of October 19.